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The word WOMF™ started life as an acronym, standing for Word of Mouth Forum.
But it's used in all sorts of ways. If a shop gave you good service, you can 'WOMF' them. That means passing on your experience via the WOMF™ website. That business will then have been 'WOMFed'.
See what I mean?
The website itself is owned by the community and run by the local radio station, newspaper or television station. So it only communicates to local people.
In bigger cities, the regions are subdivided so the information you're looking at is always relevant to where you want to shop.
There are around 300 different categorised sections so the information you're looking for will always be easy to find, and the experiences you share will always be relevant to the reader.
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